5/18/2023 0 Comments Blockfolio app store![]() But in a sign of things to come, FTX just became the first crypto brand to buy a Super Bowl ad.Ĭrypto companies attracted $8.6 billion in funding during the first half of 2021, more than double 2020's $3.4 billion. Top crypto exchanges plan to spend millions on marketing in the coming months as they try to reach the mainstream, offering a welcome trickle of new revenue for ad agencies still recovering from the pandemic.Ĭrypto companies have mostly avoided traditional advertising, instead using PR to target investors and a community of enthusiasts on platforms like Reddit and Twitter. ![]() ![]() ![]() But they face challenges standing out in a crowded field and educating a still-skeptical public.Ĭryptocurrency ads are coming to a platform near you.Crypto companies like eToro and FTX are enlisting celebrities and buying big splashy ads.A crypto marketing blitz is beginning, with investment and interest in the area rising.
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